Store Audit

Based on statistical techniques, our Store Audit is designed to measure your brand’s performance in the trade, within their own category. Results are delivered in terms of market share, numeric distribution, weighted distribution and inventory months, between others.   A powerful investigation that: Quantifies what consumers actually buy, versus what your company sells Discloses the product’s presence in the store Provides key variables for budgeting purposes  Allows an extensive product to product and brand to brand comparison at points of sale. In summary, a Store Audit is a powerful tool to monitor and control your marketing strategies, as well as to define specific objectives. Repetitive Investigation Merchandising Audit Tracking